![]() Although North America is predicted to dictate the highest revenue among all regions in the digital coupons market, the revenue share of Asia Pacific is expected grow at an exponential rate throughout the forecast period. This trend is triggered by the rise in Internet and smartphone penetration across online users. Stuck in a neck-to-neck competition with other brands? Request a custom report on Digital Coupons Market Upsurge in eCommerce Investments Generating Income Sources for Digital MerchantsĪ steady increase in the number of online businesses is contributing to the expansion of the global digital coupons market. Strategic partnerships are helping eCommerce brands to enhance their ability to grow their customer base and strengthen their supply chain infrastructure. Such partnerships are enabling application merchants to combine promotional capabilities on the platform. Digital coupon companies are partnering with beauty & wellness brands to streamline customer appointments. Nonetheless, stakeholders are entering into mergers & acquisitions (M&A) to gain a competitive edge over other market players. The high competition in the digital coupons market is emerging as a challenge for stakeholders. To understand how our report can bring difference to your business strategy, Ask for a brochure Strategic Partnerships Help Overcome Hurdles of Growing Competition ![]() Owing to limited movement of people, digital coupons are being adopted by consumers due to advantages such as convenience of home shopping and time efficiency. Rapid growth of mobile devices and digital transformation of brick & mortar stores are contributing to the adoption of digital coupons. An increasing number of consumers are switching to online shopping channels for products of daily necessity.ĭespite poor market sentiments owing to a dip in consumer spending capacity, participants in the digital coupons market are tapping growth opportunities in online shopping channels. The proliferation of eCommerce is acting as a key driver for market growth. The growing interaction of individuals on online platforms is translating into incremental opportunities for stakeholders in the digital coupons market during the ongoing COVID-19 outbreak. ![]() Request a sample to get extensive insights into the Digital Coupons Market Ever-expanding Online Shopping Sector Creates Value-grab Opportunities During COVID-19 Outbreak The integration of digital coupons with e-wallets and other payment methods is meeting the convenience of customers. Moreover, digital coupons make it easier to shop from any location. Automatically generated communication and flexibility in customization of offers is resulting in better redemption rates. Moreover, digital coupons increase scope of personalizing brand promotion based on the clients’ needs.ĭigital coupons are incredibly easy to send and can be sent by e-mail, text or push notifications, among other methods. Since high cost of traditional coupon printing is relatively high as compared to digital coupons, such trends are culminating into revenue opportunities for stakeholders in the digital coupons market. Digital Coupons Increase Scope of Personalizing Brand Promotion Moreover, rise of digital coupon campaigns are contributing to market growth. Nevertheless, digital merchants should invest in digital marketing, SEO ranking, and partnership strategies to increase adoption and awareness about digital coupons. However, lack of awareness about the benefits of digital coupons is affecting market growth. ![]() Mergers and acquisitions with tech startups are helping eCommerce giants to strengthen their capabilities in the retail sector. Several industries are increasing spending in digital coupons, owing to the onset of the COVID-19 outbreak. The global digital coupons market is expected to cross the value of US$ 29.7 Bn by the end of 2031Īnalysts’ Viewpoint on Digital Coupons Market Scenario.It is estimated to expand at a CAGR of 18.6% from 2021 to 2031.The global digital coupons market was valued over US$ 4.67 Bn in 2020.
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