![]() “There we saw that the rabid international fan base of these social media moguls drove more audience and sales than traditional legacy professional athletic events,” Cazers said.įans attending the event in person will have to wear a mask when not actively eating or drinking, according to Hard Rock International. The pool started at $30,000 and has since doubled.Įxecutive producer Paul Cazers said in a March news release that every model he’d seen was tracking these fights to make up the largest PPV event in history.Ĭazers helped put together the first social media PPV event that pitted YouTubers Logan Paul and KSI against each other in the ring in 2018. ![]() Twenty-five percent of the cash will go to charity, Cybertino said. Each PPV livestream purchase comes with an exclusive Social Gloves: Battle of the Platforms non-fungible token.Ĭybertino, the event’s NFT (non-fungible token) partner, created a prize pool for fans to enter to win by voting for their favorite influencer using their gift NFT. The boxing world has seen several influencers enter the ring over the last few. ET and is available to stream by pay-per-view, which costs $49.99. Bryce Hall and Austin McBroom will go head to head at the YouTube vs TikTok boxing event this weekend. Social Gloves: Battle of the Platforms starts at 7 p.m. and Logan Paul box for eight rounds in exhibition pay-per-view fight TikTok event, 'Social Gloves: Battle of the Platforms' will also feature performances from musicians, who have yet to be announced. ![]() (AP Photo/Lynne Sladky) Lynne Sladky/APįloyd Mayweather Jr. YouTuber Austin McBroom and TikTok star Bryce Hall are headlining the June 5 boxing event, which will feature several YouTube and TikTok stars going head-to-head in the ring. Floyd Mayweather, right, throws a punch at Logan Paul, left, during an exhibition boxing match at Hard Rock Stadium, Sunday, June 6, 2021, in Miami Gardens, Fla.
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